Building Your Company Culture Workbook
A practical leadership guide to realign your team when something feels “off”.
A step-by-step culture workbook designed to help you work with your team to clarify your Mission, Vision, Values, and rebuild alignment to move forward towards your goals
Company Culture is not dress down Fridays
You can feel it.
Morale is different.
Communication feels strained.
Performance is inconsistent.
Something just feels… off.
And yet, you can’t quite put your finger on why.
Culture doesn’t collapse overnight. It drifts.
The Building Your Company Culture Workbook is a guided, practical tool created to help leaders pause, assess, and intentionally realign their team before dysfunction becomes the norm.
This isn’t about dress-down Fridays or surface-level perks.
It’s about getting back to the foundation: your Mission, Vision, Values, and how they are actually being lived.
If your team feels slightly disconnected, unclear, or misaligned, this workbook will help you reset with clarity and confidence.
What's Inside The Workbook
01.
Mission Statement Development
Define why your team exists and who they help using guided prompts and a fill-in Mission Formula
02.
Vision Clarity
Articulate where you’re going and what success looks like in 3–5 years using a structured Vision framework.
03.
Values Identification
Narrow your core values and define them in behavior-based language your team can actually live by.
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About Anna Gibbs
Business Consultant, Leadership Coach and Keynote Speaker
Anna Gibbs is a leadership strategist and executive consultant who helps C-suite leaders and business owners scale sustainably, align their teams, and think beyond growth plateaus. With 30+ years of business experience and a background in executive coaching, strategic planning, and organizational development, Anna brings a rare blend of high-level insight and hands-on implementation. She partners with leaders to drive clarity, performance, and purpose across their organizations.